Pink-Clad Michigan Attorney Raises Awareness For Those Living With Breast Cancer

For the past four years, one Michigan man has been raising funds and generating awareness for Breast Cancer Awareness Month—through his clothes.

In solidarity with all those impacted by the disease, Detroit-based attorney Ryan Plecha, started "Pink Week," an online campaign designed to call attention to breast cancer and the struggles faced by those living with it. Since 2016, Plecha has picked one week in October during which he wears at least one item of pink clothing each day wherever he goes—including the courtroom. He then documents the week's outfits on social media to raise awareness and encourage people to donate to the cause.

The Financial Side Effects of Cancer

Financial Toxicity


130% increase in financial difficulties for patients in active treatment

Job Loss

Breast Cancer Stats

Between 20-30% of women diagnosed with breast cancer will lose their jobs



10M will be unable to pay for rent, food & utilities because of medical bills

Impact on Savings

Impact on Savings

76% of full time workers nationwide live paycheck to paycheck

Get Real Help


If you or a family member is undergoing treatment for breast cancer and have lost all or a part of income during active treatment, learn more about how The Pink Fund can help.

Apply Now

Give Real Help


We rely on the generosity of people like you. Donate online and help breast cancer patients in treatment pay their bills so they can concentrate on what is most important... healing.

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