When Life’s Plan A Fails, There’s Always Plan ‘Pink’

I was determined to make a difference in the lives of other working women in treatment for breast cancer. I created and executed a "Plan B" for these women, which would provide up to 90 days and $3,000 of non-medical financial support for bill payments to their creditors, and give them a little breathing room to focus on treatment. Since that summer in 2005, my company The Pink Fund has provided more than $1.5 million in bill payments for 1,500 families nationwide.

The Financial Side Effects of Cancer

Financial Toxicity


130% increase in financial difficulties for patients in active treatment

Job Loss

Breast Cancer Stats

Between 20-30% of women diagnosed with breast cancer will lose their jobs



10M will be unable to pay for rent, food & utilities because of medical bills

Impact on Savings

Impact on Savings

76% of full time workers nationwide live paycheck to paycheck

Get Real Help


If you or a family member is undergoing treatment for breast cancer and have lost all or a part of income during active treatment, learn more about how The Pink Fund can help.

Apply Now

Give Real Help


We rely on the generosity of people like you. Donate online and help breast cancer patients in treatment pay their bills so they can concentrate on what is most important... healing.

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